Tech Marketing 360: Feb 18-20, 2014

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feb 18-20, 2014  |  the ritz-carlton laguna niguel  |  dana point, ca

New Tech Lead at Yahoo! Joins Keynote Lineup

David PogueTech Columnist, Yahoo!

FORMER TECH COLUMNIST, THE NEW YORK TIMES

You saw the headlines from CES and heard him talk about the changes he and CEO Marissa Mayer are bringing to their organization. Hear more about his view on the transforming state of digital and technology marketing – and more importantly, what it means for your business – at Tech Marketing 360 in February.

View the full program »

ONLY 2 DAYS LEFT!REGISTER BY FRIDAY, JANUARY 10TH TO SECURE THE EARLY BIRD RATE & SAVE $400 OFF ON-SITE PRICING

Why Not Make it a Vacation Getaway?

Dana Point

Get out of the cold and come to the heart of Orange County, CA. In addition to the program content, special receptions and networking opportunities, at the Ritz-Carlton Laguna Niguel – located halfway between Los Angeles and San Diego – you’ll enjoy superior service and luxurious amenities. We hear the ocean views aren’t so bad, either.

LEARN MORE

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Want to Bring Your Team? Special discounts are available for groups of three or more. Visit our registration page for more information, or download the group registration form and learn how you can save big by bringing your team or other colleagues to Tech Marketing 360.For questions about group registrations, please contact tm360registration@ubm.com.

Hear from & engage with companies including:

MashableY&RLeo BarnettYahoo!Juniper Networks

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Philadelphia Technology Jobs Fair: Net/Work 2/4/2014

 


NET/WORK is a technology jobs and internship fair showcasing vibrant companies seeking talent and talented people seeking jobs and internships. Nothing stiff or stuffy about it. The companies at NET/WORK are psyched to show off their company culture—and get to know you outside of your resume.

Tuesday, February 4, 2014: 1:00pm–6:00pm
Networking after party: 6:00pm–7:00pm
Union Transfer: 1026 Spring Garden Street, Philadelphia, PA 19123

Technical and non-technical majors welcome!

For details and to register visit: http://tp.ticketleap.com/networkphl

Questions? Contact Jen Devor at jen@campusphilly.org or 215.988.1707 ext.107


BI This Week, 4/4/12

TDWI BI This Week Analysis and News TDWI

Wednesday, April 04, 2012

News Highlights

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Cool BI: Heading to the TDWI Forum in Chicago

Cindi Howson

Which key BI trends matter most? Cindi Howson explains the top seven innovations she and co-presenter Dave Stodder will discuss at the Cool BI Forum in Chicago in May.

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Q&A: The Magic Bullet for BI and DW Success

James E. Powell

How do organizations effectively handle the inevitable challenges in human dynamics to ensure project success?

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Host Analytics Touts Benefits of CPM in the Clouds

Stephen Swoyer

Host Analytics’ new SaaS offering serves up a single view of operational and financial data, making it competitive with on-premises corporate performance management tools from IBM Cognos and Oracle Hyperion. Host Analytics says its cloud pedigree gives it advantages over on-premises solutions.

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Predixion Aims to Make Predictive Analytics Simple, Accessible

Stephen Swoyer

Predixion Software made its U.S. splash last year, promising to democratize and demystify data mining. Predixion’s solution was designed to make data mining usable by rank-and-file workers. Has it succeeded?

Sponsor

Top 5 Reasons for Change Data Capture in BI & Analytics

• Wondering why your reports have the wrong data?
• Having a hard time getting data updates from your databases?
• Can’t figure out how to merge data from different databases?

Don’t be the last to know!

FREE PAPER “Top 5 Reasons to use Change Data Capture for Business Intelligence and Analytics”
DBMoto(R): Real-time Data Replication for all major databases.

TDWI Webinar Series:

Big Data and Your Data Warehouse

Speaker: Philip Russom

April
5
9:00AM PT
Register Now
Just a handful of years ago, Big Data was a problem in terms of scaling up IT systems and discovering the business value. Thanks to advances in vendor platforms and user practices, most enterprises today consider Big Data an opportunity — not a problem — because they can mine it and analyze it for valuable business insight.

Upcoming Webinars of Interest

Next Generation Master Data Management

Master data management (MDM) is one of the most widely adopted data management disciplines of recent years. That’s because the consensus-driven definitions of business entities and the consistent application of them across an enterprise are critical success factors for important cross-functional business activities.

Speaker: Philip Russom

April
10
9:00AM PT

Register Now

Taking Data Integration to the Next Level: Techniques for Right-Time Data Delivery and Integration

Historically, the demands of independent business processes led to the development of applications with a focus on satisfying immediate functional or operational requirements.

Speaker: David Loshin

April
12
9:00AM PT

Register Now

Sponsor

Don’t Miss TDWI’s World Conference in Chicago, May 6-11

With multiplying data volumes and complexity, limited resources, and new technologies, it can be hard to gauge whether your business intelligence (BI) program is on the right track to meet changing business objectives. Does your team have the skills and knowledge it needs to make the most of your information assets? Is your BI program scalable and flexible, and is it headed in the right direction?

Click here for details.


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Events Calendar

April 23-26, 2012

TDWI Seminar Series: BI Essentials

Washington, DC

Learn More / Register Now
May 6-11, 2012

TDWI World Conference: Validating Your BI/DW Direction

Chicago, IL

Learn More / Register Now
May 7-8, 2012

A TDWI Forum: Cool BI: Leading-Edge Solutions for Business Intelligence

Chicago, IL

Learn More / Register Now
Copyright 2012 1105 Media, Inc.
9201 Oakdale Ave. Suite 101
Chatsworth, CA 91311
BI this Week may only be redistributed in its unedited form.Written permission from the editor must be obtained to reprint the information contained within this newsletter.
Contact James E. Powell
TDWI

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Take Data Integration to the Next Level: Webinar 4/12 12:00EST

Increased computational resources and speedier networks have raised expectations among application user communities for more immediate interactions and responses from their applications. Whether we are talking about data warehousing, pervasive business intelligence, master data management, supplementing a service-oriented architecture, or business continuity and recovery planning, there is a greater interdependence of applications and a corresponding need for the repurposing of data.

But while the rates of explosive data volume growth continue to accelerate, processing windows continue to get shorter. Meeting the need for rapid interaction means reducing data sharing latency so that business applications will not stall while waiting for the right information to be delivered.

This live Webinar, Taking Data Integration to the Next Level: Techniques for Right-Time Data Delivery and Integration, discusses the growing need for what could be called “right-time data integration”–methods for timely sharing of data across the application landscape that reduce latency, have low impact to operational systems, and yet increase data coherence and consistency.

You will learn about:

  • Considerations for data synchrony
  • Reducing latency to speed up your processes
  • Concepts of data federation
  • How change data capture streamlines data integration
  • The reliance of advanced analytic techniques on rapid access to data

Register Now: Taking Data Integration to the Next Level: Techniques for Right-Time Data Delivery and Integration
When: April 12, 2012, 9:00 a.m. PT
Speaker: David Loshin

To your success,

TDWI
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TDWI Solution Summit: Big Data Analytics for Real-Time Business Advantage 6/4-6/6

TDWI Solution Summit: Big Data Analytics for Real-Time Business Advantage
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Big Data Analytics for Real-Time Business AdvantageTDWI is accepting applications through April 13. Apply now and find out if you qualify.

Join your peers at the TDWI Solution Summit, an exclusive, hosted event that gathers experienced professionals, industry thought leaders, and top solution providers to provide real-world tips and best practices to help you harness the power of big data analytics.

Big data is not just big . It’s fast and diverse. It can come from Hadoop files, online customer behavior via social media, the torrent of clickstreams across your company’s Web sites, or audio files captured by contact centers. Sensors and other machines are automatically generating data and event streams, while mission-critical applications are producing transactions by the terabyte. The race is on to convert the volume, velocity, and variety of big data into information insights that your organization can use to get ahead of the competition.

Keep reading for more information, or visit the TDWI Solution Summit Web site today.

Business Intelligence This Week 3/28 Newsletter

TDWI BI This Week Analysis and News TDWI

Wednesday, March 28, 2012

News Highlights

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The Confusing Future of BI and Data Warehousing

Stephen Swoyer

Thanks to a combination of social, mobility, cloud, Big Data, CEP, NoSQL, SomeSQL, and other forces, business intelligence and data warehousing are on the cusp of profound transformations. As conversations at TDWI’s World Conference attest, experts can’t agree about what’s going to change and how.

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AnalytiX Puts Emphasis on Pre-ETL Mapping

Stephen Swoyer

Upstart data integration vendor AnalytiX aims to shine a light on a not-so-well-known aspect of the ETL process: pre-ETL source mapping. A decade ago, using spreadsheets to manage ETL source mappings might’ve made sense; nowadays, Analytix claims, it isn’t just inelegant. It’s anachronistic.

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BI Experts: No Time for BI Complacency

David Stodder

Three catalysts that are changing BI and data warehousing.

Read
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Q&A: Analyst Sees Bright Future in Big Data

Linda Briggs

One of the most interesting aspects of big data, says author and industry analyst Judith Hurwitz, is the ability to examine huge sets of data for trends that might be overlooked otherwise. Big data is “not about what you already know,” she says. “You want to … find out what you don’t know.”

Read
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SQL Server 2012 Marks the End of an Era

Stephen Swoyer

Microsoft bids “adios” to OLE-DB.

Contribute to the BI Journal

TDWI’s Business Intelligence Journal is accepting educational, vendor-neutral articles for its Fall 2012 issue. Share your BI and data warehousing expertise with over 7,000 TDWI Premium Members and other industry professionals — an exclusive audience of active BI/DW professionals looking for creative approaches, new ideas, and a fresh look at tried-and-true techniques. Visit http://tdwi.org/journalsubmissions for details.

Submission deadline is May 18.

Sponsor

Free Guide to User-friendly Analytics from Spotfire

Even after decades of investment, most businesspeople can’t get the information they need when they need it. Get our complimentary “5-Minute Guide to Business Analytics,” and learn how user-driven “analytic” or “data discovery” technologies like TIBCO Spotfire help business and technology users more quickly uncover insights & speed action.

Click here for details.

TDWI Webinar Series:

Mobile BI and Analytics: Seven Steps to Successful Deployment

Speaker: David Stodder

March
29
9:00AM PT
Register Now
Excitement is growing among business users about how mobile devices such as smartphones and tablets could transform the role of information in customer interactions, performance management, planning and forecasting, and daily operational decisions while on the go.

Upcoming Webinars of Interest

What’s Cool in BI: An Inside Look at the Next TDWI Forum

Business intelligence unites data, technology, analytics, and human knowledge to optimize business decisions and drive enterprise success. With organizations seeking to democratize data access and sharpen every decision with information insights, BI has never been more important.

Speaker: Cindi Howson and David Stodder

April
3
9:00AM PT

Register Now

Big Data and Your Data Warehouse

Just a handful of years ago, Big Data was a problem in terms of scaling up IT systems and discovering the business value. Thanks to advances in vendor platforms and user practices, most enterprises today consider Big Data an opportunity — not a problem — because they can mine it and analyze it for valuable business insight.

Speaker: Philip Russom

April
5
9:00AM PT

Register Now

Sponsor

Don’t Miss TDWI’s World Conference in Chicago, May 6-11

With multiplying data volumes and complexity, limited resources, and new technologies, it can be hard to gauge whether your business intelligence (BI) program is on the right track to meet changing business objectives. Does your team have the skills and knowledge it needs to make the most of your information assets? Is your BI program scalable and flexible, and is it headed in the right direction?

Click here for details.

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Events Calendar

April 23-26, 2012

TDWI Seminar Series: BI Essentials

Washington, DC

Learn More / Register Now
May 6-11, 2012

TDWI World Conference: Validating Your BI/DW Direction

Chicago, IL

Learn More / Register Now
May 7-8, 2012

A TDWI Forum: Cool BI: Leading-Edge Solutions for Business Intelligence

Chicago, IL

Learn More / Register Now
Encourage your peers to excel! Please forward this e-mail to your interested associates.
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To review our Privacy Policy, visit our Web site.Copyright 2012 1105 Media, Inc.
9201 Oakdale Ave. Suite 101
Chatsworth, CA 91311
BI this Week may only be redistributed in its unedited form.

Written permission from the editor must be obtained to reprint the information contained within this newsletter.
Contact James E. Powell

TDWI

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All Analytics 3/27 Newsletter

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Editor’s Blog
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Beth Schultz
SAS Visual Analytics Provides Wow Factor
Getting my Friday off to a great start, I just watched a demonstration of a new analytics tool that powered through 1.1 billion rows of data in a flash, delivering results in data visualizations that can run on the user platform of your choice, including the iPad. To quote a tweet from Fern Halper, a partner at Hurwitz & Associates who had seen the demo, “analyzing 1.15B rows of data, in like a second. Very impressive.”
READ MORE
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Drive Your Data With Analytics — Why TrueCar Chose SAS
March 29 | 1:00 p.m. ET
From implementation to results, get an inside look at the business issues, challenges, and benefits involved in putting SAS Analytics to work at TrueCar.com, an innovative automotive provider. In this live Webinar, Mikhail Semeniuk, director of analytics at TrueCar, will explain why his company turned to SAS for an analytics solution that didn’t requir e a large staff but was flexible enough to grow with the company, and powerful enough to better manage data and create fast, accurate forecasts.

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Featured Blogs
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Gil Press
Slideshow: Data Scientists Out & About
What s a data scientist, you ask?
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Joe Stanganelli
GUI Schmooey ‒ You Need to Know Code!
As those of you my age and older may recall, as recently as 20 or 25 years ago you pretty much had to know a great deal about how your computer worked in order to use it effectively (unless you had an Apple Mac). Today, with the dominance of “easy” point-and-click graphical user interfaces (GUI), good luck troubleshooting that error message without programming skills.
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Phil Charles
Still Coding? That’s Crazy ‒ Go With the GUI
Have you ever had a great idea for the next big business intelligence initiative?
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Beth Schultz
Get Certified No Vendor Attached
Certifications are part and parcel of the business world, whether you’re an accountant, a civil engineer, an information security officer, or, yes, an analyst. Good certification programs are rigorous, making candidates earn the official stamps of approval about their expertise in a particular subject area.
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Shawn Hessinger
Expert Envisions 360-Degree View of Web Analytics
Ask Web analytics professionals, and they ll tell you about the benefits of a 360-degree view of your Website visitors and social media followers. Unfortunately, enterprises still often place these activities in silos overseen by disparate internal or even external groups that rarely collaborate.
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Shawn Hessinger
Brushing Your Teeth With Analytics
As more evidence of the growing personal analytics trend we’ve written about previously, analytics meets dental hygiene with a smart toothbrush designed to measure how well you clean your teeth. A sensor on the brush, which includes a Bluetooth radio, transmits the data to an Android smartphone application — a point sure to generate many a pun, as Mashable’s Adam Falk observes:
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John Barnes
How a ‘Calibrating Urn’ Can Help Set Better Targets
Setting a target is always fraught with anxiety, but the techniques of expected value and the calibrating urn can at least promote an informed estimate, consistent with the group’s real perceptions.
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Shawn Hessinger
Avoiding Problems With Web Analytics
In an instant e-chat this afternoon at 3:30 p.m. ET with Web analytics expert Gary Angel, we will discuss how you can best use tools to learn about your Website visitors and those talking about your organization in the social media.
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Beth Schultz
Scrutinizing Fed Efforts on Improper Payments
A recent Federal Computer Week article opened with this zinger:
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Shawn Hessinger
ClearStory Data Introduces Analytics for Everyone
The company description says it all: “We founded ClearStory Data to make it easy to gather and explore big, diverse, dispersed data for faster and more intuitive insights.”
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Matthew Brodsky
Educating Analysts, One Way or Another
Employers, the academics who are involved in training the next generation of analysts are listening. They know what sort of job candidates you want. They just have different recipes for producing them. Take the master of science programs at North Carolina State University and Northwestern University.
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Beth Schultz
Where Big Data, the Cloud, & Corn Collide
When two Google leaders decided that they wanted to help humanity, little did they realize they would soon find themselves immersed in a world of soybeans and soil conditions. But that is precisely where David Friedberg, a founding member of Google’s corporate development team, and Siraj Khaliq, a technical lead, have landed.
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Thomas Redman
Fueling Data Revolution Requires Sparks From Top
Count me among the most enthused about all the attention that everything data, from big data to analytics to quality to culture, is getting these days. Though the attention has grown steadily for some time, the subject is enjoying a distinct and welcome uptick. Data is all the rage — and not just in the technology community, as evidenced in recent New York Times features on the promise and the perils of big data.
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Beth Schultz
How to Spot a Great Analytics Professional
Advanced analytics consultant. Analyst. Data miner. Data scientist. Predictive modeler. Statistician.
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Tom Sattler
Segment Customers, Sow Marketing Efficiencies
In a previous blog, I discussed the metrics of decisions that lead to the products you find on the retail shelf and the process of SKU rationalization. Now let me turn your attention to the marketing team — the people who form campaigns aimed at driving store or Web traffic and converting shoppers into consumers.
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Beth Schultz
Insurers Spot Fraudsters With Network Link Analysis
For insurance companies, the fight against fraud is a never-ending battle of wits and technology prowess, with big bucks at stake for those on each side of a claim.
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SAS Talk
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Gary Cokins
Once Unimaginable Analytics That Are Now PracticalThe combination of technology and analytics software is solving problems in ways that only a few years ago were unimaginable.
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Leo Sadovy
Can You Draw This Dog?

If you ask any four-year-old (and I know this for a fact since I once taught preschool) if they can draw, sing, or dance, they will look at you as if you have lost your mind. Of course they can draw/sing/dance! Who can t?! It takes considerable institutional effort and several years of education, art appreciation, and art criticism to teach us that we were evidently wrong about this.
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All Analytics
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Resources Center
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A SAS Information Resource
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blue_bullet.gif Outlook 2012: The Hottest Trends and Issues for Hospitality and Gaming
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blue_bullet.gif Business Analytics: Data-Driven Insights for SMBs
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blue_bullet.gif Cloud Computing Risks and Rewards
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blue_bullet.gif Analytical Platforms for Big Data: Keys to Deliver on Business Requirements
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blue_bullet.gif Big Data: Getting Optimum Results from this Key Business Asset. A report from the Economist Intelligence Unit
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blue_bullet.gif BI Mega Trends: In-Depth Guidance for Your Next BI Purchase
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blue_bullet.gif Counter Twitter, Facebook Negative Comments: How to Repair Your Brand
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blue_bullet.gif Maximizing Retail Customer Insights & Profit
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blue_bullet.gif 2011 State of Business Analytics Adoption and Use
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blue_bullet.gif How Analytics Drives Growth & Engaged Shopping at Gilt.com
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Big Data and Your Data Warehouse: Webinar 4/5 12:00EST

Just a handful of years ago, big data was a problem in terms of scaling up IT systems and discovering the business value. Thanks to advances in vendor platforms and user practices, most enterprises today consider big data an opportunity, not a problem, because they can mine it and analyze it for valuable business insight. However, getting full business intelligence (BI) value out of big data requires some adjustments to best practices and tools for enterprise data warehouses (EDWs).

In this live Webinar, Big Data and Your Data Warehouse, you will discover how you can leverage big data and your data warehouse to develop new analytic applications and stay competitive. You will also learn what changes are needed to your existing infrastructure, tools, and processes to integrate big data into your current environment.

In this Webinar we’ll discuss:

  • The kind of business value that big data yields through analytics
  • Analytic applications and business use cases, both old and new, that benefit from big data
  • Recommendations for how best to integrate big data into your existing IT environment

Register Now: Big Data and Your Data Warehouse
When: April 5, 2012, 9:00 a.m. PT
Speaker: Philip Russom

To your success,

TDWI
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BI This Week 3/21

TDWI BI This Week Analysis and News TDWI

Wednesday, March 21, 2012

News Highlights

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Busting 10 Myths about Hadoop

Philip Russom

Hadoop is still misunderstood by many BI professionals. We provide the facts to bust 10 common misconceptions about the technology.

Read
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What Shifting IT/Business Battle Lines Mean for BI’s Future

Ted Cuzzillo

Business has given up on IT and has been pushing farther into IT’s old territory. What will this encroachment look like in 10 years?

Read
Share

Tibco Goes All In for Social Features

Stephen Swoyer

With recent major releases of its Spotfire data visualization and tibbr enterprise collaboration platforms, Tibco Software aims to positions itself as a “conduit” for analytics in the enterprise.

Read
Share

Q&A: “Smart or Lucky” Book Analyzes Tech Successes, Failures

Linda Briggs

Technology leaders that succeed in today’s climate need a combination of both intelligence and luck, says long-time industry observer, author, and pundit Judith Hurwitz.

TDWI Research Needs Your Input

How are you working with customer analytics in the age of social media? What benefits and barriers do you expect, and what’s your budget for this important task? Share your insight and contribute to TDWI’s important research by telling us about your plans and expectations in this survey — http://info.101com.com/default.aspx?id=97442

In Support of (Business) Intelligence: Whitepaper

The new 4.0 version of SAP Business Objects is driving a massive upgrade cycle across the industry. This next wave of innovation creates a conundrum for business intelligence (BI) managers and executives: how to fund the SAP Business Objects upgrades and at the same time keep the overall budget flat while improving service delivery.

In this white paper, In Support of (Business) Intelligence, discover how a Business Intelligence Center of Excellence (BICoE) for support and enhancement is the ideal strategy for reducing costs and improving the productivity of an enterprise Business Objects implementation.

Download this free paper today: In Support of (Business) Intelligence

To your success,

TDWI
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